Are you rocking a @gmail.com, @hotmail.com, @outlook.com address for your business? These are great for personal use, but if you’re running a business you’ll want to get your own custom email domain. Read on for our top 5 reasons to get a custom email address.
Legitimacy
If you want to grow your business, you’ve got to look the part. Using free services are great and they serve the purpose, but small business likes doing business with other small businesses and likewise large businesses like to do business with other large companies. If you want to look the part and punch above your weight class you need to step up your game and get your own email domain.
Email from @gmail.com and @outlook.com often is filtered because there tends to be a significant level of spam generated by those addresses. If you want your email to get through and your company to look legitimate perhaps it’s time to change that free address out.
Marketing and Branding
Branding and brand recognition is key to marketing and is important to all businesses no matter what size they are. You want your customers to know you by your company name and what better way than every time they see your correspondence they get reminded of your brand? It’s like giving them a small reminder to think of you and your company while they are browsing through their inbox. Besides if you plan on reaching your customers with email newsletters and other email marketing campaigns you’ll want to ensure you’re getting the most exposure for your brand as you can.
Its not as expensive as you think
Having your own email domain is not expensive considering that every correspondence with your customers is building brand recognition. Our email hosting service (as an example) is a very affordable solution that we’re happy to help you set up. Our rates start as low as $1/month/account. Compare this to your marketing budget for Google Ads or Facebook and it’s a bargain.
Uniqueness
You wouldn’t put on your business sign “Clothing Store beside Macy’s” so why would you use clothingstore@gmail.com? Your business is unique, leverage that. Consider that there is no advantage whatsoever in promoting Google, in fact the optics are just the opposite. Carve off your spot on the internet and use it to your advantage!
Flexibility
As your company grows you’ll want to create additional accounts for your staff, notifications, newsletters and other purposes. Start today with your own email domain so you don’t have to inform your customers later that your addresses are changing. Start today so you can save time later.
Bonus: Security
Free services are free because you are the product. They are either scraping your email for it’s content or bombarding you with advertising. If you’re OK with this, go for it! But if you don’t want your correspondence being read and you’d rather not be bombarded with marketing and advertising while you’re on your cellular data plan, then perhaps a switch is in order?
In summary
There is no reason to have an @gmail.com or @outlook.com address in business. In fact it can hinder your ability to get customers and grow. Your marketing newsletters and business correspondence inform, but also create brand recognition. Consider a custom email address in your marketing program as one of the most affordable ways to introduce (and reinforce) your brand when communicating with your clients.
Take your online presence to the next level, elevate your email game with a custom email domain. If you liked this article on our top 5 reasons to get a custom email address, please share and comment below. Are you interested in getting a custom email address for your business? Please reach out and we’d be happy to help you with that process.